PJB-2011-77
FARM FORESTRY IN PAKISTAN: AN APPLICATION OF THEORY OF PLANNED BEHAVIOUR BY PROBING INTO THE MEASUREMENT ISSUES
MUHAMMAD ZUBAIR1*, CHRIS GARFORTH2, SYED BILAL HUSSAIN1, DIN MUHAMMAD ZAHID1, MOHAMMAD SAFDAR BALOCH3, FAZALUR RAHMAN SHAH4, INAYAT ULLAH AWAN5, MUHAMMAD AMAN ULLAH6 AND NAZIM HUSSAIN1
Abstract
A research has been conducted over methodological issues concerning the Theory of Planned Behaviour (TPB) by determining an appropriate measurement (direct and indirect) of constructs and selection of a plausible scaling techniques (unipolar and bipolar) of constructs: attitude, subjective norm, perceived behavioural control and intention that are important in explaining farm level tree planting in Pakistan. Unipolar scoring of beliefs showed higher correlation among the constructs of TPB than bipolar scaling technique. Both direct and indirect methods yielded significant results in explaining intention to perform farm forestry except the belief based measure of perceived behavioural control, which were analysed as statistically non-significant. A need to examine more carefully the scoring of perceived behavioural control (PBC) has been expressed.
To Cite this article:
Download
